By 2020, Customer Experience will overtake price and product as the key brand differentiator. Increasingly sophisticated consumers expect value and meaningful interactions with brands, no matter the size. While leading brands capitalise on customer experience and branding to differentiate, earn clients loyalty and stay relevant, smaller brands are often confused and intimidated by the process of designing a customer experience and fail to make effective improvements.
HOW DOES YOUR BRAND STAY COMPETITIVE?
“ Every brand leader must focus on relevance now or risk becoming irrelevant tomorrow.”
Scott Davis, Prophet